Why is Care for Kids a strong childcare marketing partner?

How Kids Club Childcare grows their business with Care for Kids

Watch the video with James Maclean-Horton, Chief Marketing Officer, Kids Club Childcare:

“We internally call it (Care for Kids) the Google of childcare.”

James Maclean-Horton, Chief Marketing Officer, Kids Club Childcare

When stepping into his Chief Marketing Officer position at Kids Club Childcare, James Maclean-Horton was already aware of Care for Kids after using it to find care for his children. So it made sense to continue as a marketing partner with Australia’s most popular childcare search platform to increase Kids Club’s brand awareness and business growth.  

“Care for Kids is a really great medium for us. We know that they’re the biggest aggregator of childcare in Australia. So if you’re looking for care, that’s the place to go,” explains James. Standing out and connecting with families seeking quality childcare is a key focus for most childcare providers and James knew that by partnering with Care for Kids, it would allow Kids Club Childcare to tap into a broader audience of prospective, high-intent parents. 

Care for Kids provides Kids Club Childcare access to the most comprehensive audience of prospective leads in each of their centres’ local area. Booking a 10 minute conversation with a member of the Care for Kids team is all it takes to learn how a service can become a marketing partner and leverage the platform’s expansive reach and influence to grow their childcare business. 

“It’s really easy to find the location you’re looking for and the availability that’s there. You can see the pricing. It’s just a great platform,” says James. There’s a reason Care for Kids is used by over 3 million parents every year. The platform and customer experience design is data driven. With dedicated research and a team who are parents themselves, Care for Kids knows what families are looking for and the listing pages have been designed with these needs in mind. This results in high conversion rates for the platform’s partners. 

Care for Kids has solidified its position as the go-to platform for families and childcare providers alike. “We internally call it the Google of childcare,” James explains. This reputation translates into increased visibility and brand recognition for childcare businesses. Partnering with such a renowned platform ensures that services benefit from the inherent trust and credibility associated with Care for Kids.

Care for Kids customers can create compelling and informative listings enhanced by high-quality images and videos, detailed descriptions of the service’s facilities, programs and staff. Emphasising unique selling points and leveraging the Care for Kids parent and suburb insights sets services apart. “It’s been a great platform for us to essentially get our name out there,” says James.

“The positive benefits from a marketing perspective of using Care for Kids for us is that it's another channel, it’s another medium,” explains James. This multi-faceted approach ensures that providers can connect with high-intent families across various touch points, driving engagement and enrolment. With one Care for Kids flat rate subscription, childcare businesses can leverage the power of google, social and other digital marketing platforms in one place, bringing unparalleled reach and visibility to their service. 

Understanding what childcare services need to manage their businesses drives Care for Kids’ product development. The dedicated customer portal focuses on helping providers accelerate growth, increase occupancy, decrease management costs, while providing transparency and relevant information at a moment's notice. “I need to know where my leads are coming from and the whole team got on board to help support that,” explains James. 

The interactive and customisable reports allow Care for Kids’ partners to deep dive into their service’s performance and make data-driven decisions to enhance listings and drive occupancy. Live data and key insights help to optimise providers’ listings and stay ahead of the competition in their suburb.

Collaboration with partners underscores Care for Kids’ dedication to driving value for its customers, fostering a mutually beneficial partnership. “They (Care for Kids) really understand the value that drives back to the customer because it drives value for them as well, so it really is that partnership that you have,” says James.

Through the expansive network, user-friendly interface, strategic marketing insights, and collaborative approach, Care for Kids empowers childcare businesses to grow in a competitive landscape; it’s the perfect childcare marketing partner. Partnering with Care for Kids is more than a business decision; it’s a strategic investment in growth, visibility and success within the ECEC sector.

If you’d like to have a 10 minute discovery call with one of our dedicated and knowledgeable team members who can suggest a strategy to suit your needs, book a time today. 

Watch the video with James Maclean-Horton, Chief Marketing Officer, Kids Club Childcare: