How does Care for Kids grow your enrolments, boost visibility, and save on marketing costs.
In today’s competitive ECEC world, it's important to find ways to stand out and get noticed by parents who are looking for the right care for their kids. Here’s why partnering with Care for Kids can be a game-changer for your childcare service.
1. Getting in Front of Parents Who Haven't Decided on a Service Yet
When parents—especially those who haven't yet settled on a specific brand—start looking for childcare, they’re in the discovery phase. At this point, they're browsing options and open to suggestions. This is where you want to catch their eye! Care for Kids puts your service right in front of these parents when they’re actively looking for care. Don't miss the chance to show up when they don’t have a specific service in mind yet.
2. Boosting Your Presence and Standing Out in the Market
Being on Care for Kids doesn’t just get you in front of more parents; it also gives you a bigger voice in the market. Think of it as having an extra billboard working for you online. The more places your service shows up—whether it's through Google searches, social media, or Care for Kids —the more familiar and trusted your name becomes. Over time, this makes it easier for parents to recognise and remember you when they’re ready to make a decision.
3. A Smarter Way to Spend Your Marketing Dollars
Let’s face it—marketing can be expensive, especially when you’re paying for Google Ads. Right now, the average cost-per-click for non-brand childcare terms is about $3.24. Compare that to what you’d spend on Care for Kids, which is roughly 10-20% of that cost. Partnering with Care for Kids is a much cheaper way to get your service in front of parents who are already searching for childcare. You’ll be able to reach more people without blowing your budget.
4. Parents Using Care for Kids Are More Engaged
When parents use Care for Kids, they’re seriously shopping around. Studies show that parents who compare multiple service on a platform like Care for Kids are three times more engaged than those who just visit one site. These parents are doing their homework, so when they enquire about your service, they’re more likely to be ready to take the next step.
5. Instant Credibility and Trust
Listing your service on a trusted platform instantly boosts your credibility. Parents trust Care for Kids to give them the full picture and let them compare services side by side. When your service is listed on a respected aggregator, you get the benefit of that trust—parents are more likely to feel confident that you’re a quality option, even before they come in for a visit.
6. Better Search Engine Visibility
Care for Kids ranks really well in Google search results. By getting your service listed on our website, you’re tapping into our strong online presence without having to spend loads of time or money on SEO for your own website. This means parents who are Googling "childcare near me" or similar terms will be more likely to find your service, even if they’re not searching for your specific name.
7. Covering All Your Marketing Bases
Relying on just one form of marketing, like Google Ads, can be risky. But when you use multiple platforms—such as Care for Kids, social media, and your own website—you’re casting a wider net and increasing your chances of getting noticed. Being visible in more places means more opportunities to attract parents when they’re searching.
8. More Targeted and Relevant Leads
When parents visit Care for Kids, they’re actively looking for a solution—they’ve already decided they need childcare and are narrowing down their options. This means the traffic you get from the site is highly relevant and much more likely to convert into an enquiry or an enrolment. You’re not wasting your marketing dollars on people who aren’t in the market for your services.
9. Easy to Track Performance
Care for Kids offers insights into how your listing is performing. You can see how many parents have viewed your profile, clicked through to your website, or made an enquiry. This information is super useful because it helps you see what’s working and where you might need to tweak things. It’s a great way to get feedback on how your service is being perceived and adjust your approach as needed.
10. Room to Grow with Your Service
As your service grows—whether you’re adding more locations or expanding services—Care for Kids makes it easy to keep your listing up to date and maintain visibility across all your locations. You don’t need to keep creating new marketing campaigns; just update your profile as your service evolves, and you’re all set. Plus, it’s a flexible way to stay in front of parents without having to continually rework your strategy.
Final Thoughts: Why Care for Kids Should Be Part of Your Strategy
If you want to grow your enrolments and build your service’s reputation, using Care for Kids is a smart move. Not only does it get you in front of parents at the crucial research stage, but it’s also a cost-effective, scalable, and trusted way to boost your visibility.
Parents who use aggregators like Care for Kids are highly engaged, and by listing your service, you’re setting yourself up to reach them in a meaningful way. With the ability to track your performance, target the right parents, and scale as needed, partnering with an aggregator is a no-brainer for any childcare service looking to thrive in today’s market.
So, if you’re not already using Care for Kids to promote your service, it’s time to get on board—you’ll reach more parents, build trust, and grow your enrolments faster than you think! Get in touch with our team today.