Explore how social proof, like Google reviews and social media connections, can boost trust in your childcare service.
Imagine you’re picking a new restaurant for dinner. Would you choose the one with no reviews, no photos, and zero social media presence? Probably not! You’d lean towards the one with great reviews, real pictures of the food, and maybe even a video of people enjoying their meals.
Well, that’s the power of social proof in action. And guess what? The same logic applies when parents are searching for childcare. If your Care for Kids listing isn’t showing off your Google reviews or featuring your social media posts, you could be missing out on attracting families. The good news? It’s easier than you think to tap into social proof and give parents the confidence they need to choose you.
What is Social Proof?
At its core, social proof is all about seeing what other people are doing and following their lead. When we’re uncertain about something—like choosing a new restaurant or childcare service—we look to others for guidance. It’s like having a friend tell you, “Hey, this place is great! You can trust them!”
Word of Mouth: The Power of Parent-to-Parent Trust
Word-of-mouth marketing (WOMO) is still one of the most powerful ways to bring in new families. Why? Because 38% of consumers discover new brands through recommendations from friends and family.
Think of it this way: when one parent raves about how your service helped their child thrive, that’s like gold. Whether it’s a conversation at the playground or a review online, these personal stories hold a lot of weight. When parents see your glowing Google reviews, it’s like hearing from a friend they trust, and it pushes them one step closer to choosing your service.
Google Reviews: Your Service’s Gold Stars ⭐
Got rave reviews from happy families? Don’t let them get buried! Connecting your Google reviews to your Care for Kids listing is like putting those five-star reviews right in front of parents’ eyes. And let’s be honest, who doesn’t love a little reassurance?
Google reviews are essentially word of mouth in the digital world. Studies show that 90% of consumers trust online reviews just as much as personal recommendations from friends. By connecting your reviews, parents see real stories from families just like them, and that social proof builds instant credibility.
Here’s a quick tip: Your Google reviews will be connected automatically using your Google Place ID, but if your service has incorrect reviews showing, just contact us, and we’ll sort it out for you.
Show Off Your Social Media: It’s Like Inviting Parents for a Sneak Peek
Let’s be honest: parents love to peek behind the curtain. They want to know that your service is not just a safe place but also a vibrant, enriching environment where their kids can thrive. By connecting your social media feed to your Care for Kids listing, you’re offering them an exciting glimpse into your daily life.
Imagine how much more connected parents will feel as they scroll through your latest Instagram posts, seeing children playing, learning, and having fun. You’re not just telling them about your service; you’re inviting them to experience it through your eyes. And that’s where the magic happens! Did you know that 71% of consumers are more likely to make a purchase based on social media referrals? That’s the power of social proof! It transforms curious parents into confident enrollees—so let your happy families do the talking!
The Social Proof is in the Pudding
When parents see positive reviews and social media posts about your service, they feel like they’re making the best choice for their child. It’s that simple. So why leave it to chance? Show off those happy families and let their stories do the talking—because their confidence in your service starts with the proof you provide!
Ready to unlock the social feed feature or supercharge your listing?
👉 Book a time with our sales team to learn more.