How to scale your business with Care for Kids

McGraths Hill Learning Centre’s advantage in childcare marketing

Watch the video with Steph Sedrak, Owner & Director, McGraths Hill Learning Centre:

“Since we started working with Care for Kids our centre has tripled in size.”

Stephanie Sedrak, Owner & Director, McGraths Hill Learning Centre

McGraths Hill Learning Centre prides itself on being a family owned and operated long day care service and rightly so; the wealth of knowledge and many years of experience amongst the team ensures the families enrolled always feel supported and have continuity in an empowered and engaging environment.

Being a family run business in the ECEC sector can have its challenges too; operations management and support can be stretched thin across the team and the available resources. That’s why Steph, Owner and Centre Director at McGraths Hill Learning Centre, knew that partnering with Care for Kids would provide a recourse solution to enable their business to do marketing.

“Being a family run and operated business, we don’t really do much marketing. We rely solely on returning families and also word of mouth. So having Care for Kids is literally our marketing platform. It’s the only source of marketing that we use”, explains Steph.

After a recommendation from her husband, who also works in the ECEC sector, Steph got in touch with Care for Kids to see how a partnership could benefit McGraths Hill Learning Centre. Booking a 10 minute conversation with a member of the Care for Kids team is all it takes to plan the right strategy to meet the specific marketing needs of a childcare service.

In the competitive landscape of early childhood education and care, effective marketing plays a pivotal role in connecting childcare businesses with high intent families. Care for Kids are experts in driving occupancy and supporting childcare providers in reaching the maximum enrolment prospectives to grow their businesses and maintain market share.

Being the most popular childcare search platform in Australia, Care for Kids’ partners can elevate their business and increase market share by connecting with the 20% of parents who are not yet familiar with a particular childcare service as well as the 20% who are on the fence about their childcare options.

With a Care for Kids subscription you can leverage the power of google, social and other digital marketing platforms in one place. Care for Kids is at the forefront of digital marketing to bring you results through one flat rate subscription.  

“Since we started working with Care for Kids our centre has tripled in size,” says Steph. “So we’ve gone from a fifty place long day care to a one hundred and fifty place long day care with a really long waitlist,” she adds. 

There’s a reason Care for Kids is used by over 3 million parents every year. The platform and customer experience design is data driven. The Care for Kids team are parents themselves and together with dedicated research, they know what families are looking for, with listing pages designed with these needs in mind, resulting in high conversion rates for partners. “The whole listing has been amazing. It’s super informative. We get a lot of feedback from families saying it’s really easy to navigate,” explains Steph. 

A crucial factor in the childcare decision-making process for families is transparency in pricing and availability. Care for Kids partners can update and showcase their pricing and vacancy in real-time, streamlining the enquiry process for parents and ensuring that the information presented is current and accurate.

Care for Kids customers can create compelling and informative listings enhanced by high-quality images and videos, detailed descriptions of a service’s facilities, programs and staff. Partners can emphasise their unique selling points and leverage the Care for Kids parent and suburb insights to set their service apart. 

“From the get-go, when they (Care for Kids) did the photography and videography of our service; those photos and the media they’ve given to us have been absolutely amazing. We’ve used them on our website, on our Facebook, on our Instagram. So that one tool has been amazing,” says Steph.

Managing and operating a childcare service demands your full attention, especially when you’re the owner and Care for Kids understands this, offering the right marketing solutions that allow providers to focus on what truly matters – supporting the families at their service. 

“Being a really busy Director it’s (Care for Kids) allowed me to have a lot more free time,” explains Steph. Relying on Care for Kids as a partner, has given Steph and her team the confidence to know their childcare marketing is taken care of and given them time back to focus on the service’s families and offering, to create advocates out of each new enrolment.

“We get enquiries every single day from families from Care for Kids, who then turn into tours and then into enrolments, so it’s been incredible,” says Steph. Care for Kids is proud to deliver the most parent leads in Australia to the ECEC sector. The platform attracts parents actively looking for childcare solutions, ensuring that providers receive enquiries from families genuinely interested in their services. The seamless enquiry process facilitates swift communication and enhances the chances of converting enquiries into enrolments.

Care for Kids is the perfect ally for any childcare business. Providing targeted exposure, informative listings, transparent information, parent-friendly content, marketing expertise, and effective lead generation, the platform empowers childcare businesses to thrive; it’s childcare marketing taken care of. 

If you’d like to have a 10 minute discovery call with one of our dedicated and knowledgeable team members who can suggest a strategy to suit your needs, book a time today. 

Watch the video with Steph Sedrak, Owner and Centre Director, McGraths Hill Learning Centre: